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ChatGPT-rajapinta markkinoinnille – ilman riviäkään koodia
OpenAI julkaisi eilen ChatGPT-rajapinnan (API), joka mahdollistaa ChatGPT:stä tutun tekoälymallin integroimisen omiin sovelluksiin. Tähänkin asti OpenAI:lla on ollut rajapintoja, mutta käytössä ei ole ollut vielä ChatGPT:stä tuttua kehittyneintä jo julkaistua tekoälymallia.
Mielenkiintoista nähdä millaisen työkalujen tulvan rajapinta tuo mukanaan.
Tekoälyn hyödytäminen ei välttämättä vaadi isoja kehitysresursseja, vaan helpoimmillaan sitä voidaan hyödyntää Zapierin kaltaisilla ei-koodia-vaativilla työkaluilla. Markkinoinnin saralla esimerkki tällaisesta voisi olla toteutus, jossa Zapier (tai vastaava) hakee kampanjoiden avainsanat tai mainokset Google Adsin rajapinnasta, kysyy niihin uusia ideoita tekoälyltä, jonka jälkeen uudet ehdotukset lisätään esim. taulukkoon tai suoraan Google Adsiin. Tällainen toteutus on mahdollista tehdä ilman riviäkään koodia.
Lue myös
Tekoälyhakudata: mitä markkinointipäättäjä voi oikeasti tietää?
Miten selvität, mitä asiakkaasi kysyvät tekoälyltä, kun dataa ei ole saatavilla? Lue, mistä kysymykset oikeasti löytyvät ja mihin hakudataan voi luottaa.
Tekoäly ja brändi: mitä tapahtuu, kun sivusto kuolee?
Tekoäly suosittelee yhä kuollutta brändiä, jota Google ei enää löydä. Ymmärrätkö, mitä tämä tarkoittaa maineellesi? Lue havainnot ja tarkista omasi.
ChatGPT-mainonta: yksinkertainen, ei helppo
ChatGPT-mainonta on yksinkertaisempaa kuin Google Ads – mutta ei helppoa. Tiedätkö, miten erotut, kohdennat oikein ja mittaat tulokset? Lue vinkit.