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YouTube-markkinointi: lyhytvideot vs. pitkät videot
Kävin Googlella kuulemassa YouTuben trendeistä.
Yksi havainto jäi erityisesti mieleen: YouTubessa trendaa kaksi täysin vastakkaista formaattia:
📱 lyhytvideot (YouTube Shorts)
📺 pitkät videot, joita katsotaan jo laajasti televisioruudulta.
Sisällöntuotannon näkökulmasta nämä vaativat aivan eri lähestymistavan.
Toinen rakentuu nopean huomion kaappaamiselle, toinen taas syvälle sitouttamiselle ja tarinankerronnalle.
Lue myös
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Miten selvität, mitä asiakkaasi kysyvät tekoälyltä, kun dataa ei ole saatavilla? Lue, mistä kysymykset oikeasti löytyvät ja mihin hakudataan voi luottaa.
Tekoäly ja brändi: mitä tapahtuu, kun sivusto kuolee?
Tekoäly suosittelee yhä kuollutta brändiä, jota Google ei enää löydä. Ymmärrätkö, mitä tämä tarkoittaa maineellesi? Lue havainnot ja tarkista omasi.
ChatGPT-mainonta: yksinkertainen, ei helppo
ChatGPT-mainonta on yksinkertaisempaa kuin Google Ads – mutta ei helppoa. Tiedätkö, miten erotut, kohdennat oikein ja mittaat tulokset? Lue vinkit.