%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m394.26%2034.63c-3.62%200-6.56%202.91-6.56%206.49v16.53c-4.2-2.65-9.06-4.08-14.11-4.08-9.11%200-17.25%204.64-22.06%2011.85-11.75%2017.61.7%2041.64%2022.07%2041.64%205.25%200%2010.34-1.54%2014.69-4.46%201.03%202.25%203.31%203.82%205.97%203.82%203.62%200%206.56-2.9%206.56-6.48%200-.01%200-.02%200-.04v-58.78c0-3.58-2.93-6.49-6.56-6.49m-20.66%2059.46c-7.41%200-13.45-6.14-13.45-13.78%200-13.57%2017.15-18.88%2024.56-7.76%206.1%209.14-.34%2021.54-11.11%2021.54%22%3E%3C%2Fpath%3E%3Cuse%20xlink%3Ahref%3D%22%23a%22%3E%3C%2Fuse%3E%3Cpath%20clip-path%3D%22url(%23c)%22%20d%3D%22m412.9%2034.75h13.12v13.12h-13.12z%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m419.46%2053.28c-3.62%200-6.56%202.99-6.56%206.69v40.4c0%203.7%202.94%206.69%206.56%206.69s6.56-2.99%206.56-6.69v-40.4c0-3.69-2.94-6.69-6.56-6.69%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m486.04%2053.97c-3.13%200-5.74%202.17-6.39%205.07h-.01c-4.65-3.62-10.32-5.58-16.22-5.58h-.01-.01c-19.07%200-31.8%2019.66-24.49%2037.18%204.07%209.76%2013.59%2016.42%2024.49%2016.42h.01.01c5.72%200%2011.45-1.85%2016.26-5.61h.02c.71%202.83%203.27%204.93%206.35%204.93%203.62%200%206.56-2.91%206.56-6.5v-39.41c-.01-3.59-2.95-6.5-6.57-6.5m-22.63%2040.1c-7.43-.01-13.45-6.17-13.45-13.81%200-7.61%205.99-13.8%2013.45-13.81%204.58%200%208.66%202.34%2011.11%206.03%206.09%209.16-.34%2021.58-11.11%2021.59%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m251.48%2053.72c-6.68%200-12.88%202.7-17.31%207.27-4.39-4.55-10.55-7.27-17.25-7.27-4.14%200-8.16%201.04-11.75%203.02-7.37%204.08-12.1%2011.75-12.1%2020.29v23.33c.01%203.59%202.92%206.5%206.52%206.5%203.59%200%206.5-2.91%206.51-6.5v-23.33-.01c.02-11.6%2017.46-14.34%2021.06-3.01.3.95.46%201.96.46%203.02v23.33c.01%203.59%202.92%206.5%206.51%206.5s6.51-2.91%206.52-6.5v-23.33c.01-11.59%2017.46-14.37%2021.06-3.02.3.95.46%201.95.46%203.02v23.32c.01%203.59%202.92%206.5%206.52%206.5%203.59%200%206.5-2.91%206.51-6.5v-23.32c.03-12.86-10.54-23.31-23.72-23.31%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m521.97%2072.51c-.98-.34-3.25-1.27-3.64-2.22-.03-.08-.06-.17-.07-.44%200-1.8.27-3.57%205.52-3.57%204.7%200%207.37%201.93%209.9%202.96.81.37%201.7.59%202.64.61.04%200%20.08.01.12.01h.01c3.62%200%206.55-2.9%206.55-6.48%200-2.5-1.45-4.65-3.55-5.73l.01-.03c-1.9-.97-3.96-1.91-6.16-2.67-13.6-4.69-28.14.63-28.14%2014.8h.01c0%20.03-.01.06-.01.09v.06.01c.03%209.5%208.03%2014.09%2017.44%2016.2%202.09.44%208.71%201.96%209.46%203.97.03.1.07.25.08.57%200%202.87-3.42%203.57-6.32%203.57-4.86%200-8.4-1.65-12.06-4.02l-.03.05c-1.03-.66-2.24-1.05-3.56-1.05-3.62%200-6.55%202.9-6.55%206.48%200%202.54%201.49%204.71%203.63%205.77%205.75%203.61%2011.47%205.73%2018.57%205.73%2012.26%200%2019.43-7.45%2019.43-16.53.01-14.9-18.97-16.63-23.28-18.14%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m569.5%2056.13v-15.14c0-3.62-2.93-6.55-6.55-6.55s-6.55%202.93-6.55%206.55v59.43.04c0%203.62%202.93%206.55%206.55%206.55s6.55-2.93%206.55-6.55c0-.01%200-.02%200-.04v-23.4c0-1.42.29-2.73.82-3.95%204.44-10.19%2020.83-7.57%2020.83%203.95v23.45c.01%203.61%202.94%206.54%206.55%206.54s6.54-2.92%206.55-6.54v-23.44-.08c-.04-17.52-18.92-28.7-34.75-20.82%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m663.98%2053.62c-3.12%200-5.73%202.19-6.38%205.12h-.01s.01.01.01.01-.01%200-.01-.01c-4.64-3.65-10.32-5.63-16.21-5.63h-.01-.01c-19.05%200-31.77%2019.84-24.47%2037.51%204.07%209.85%2013.58%2016.56%2024.47%2016.56h.01.01c5.71%200%2011.44-1.87%2016.24-5.65h.02c.71%202.85%203.27%204.98%206.34%204.98%203.62%200%206.55-2.93%206.55-6.55v-39.79c0-3.62-2.93-6.55-6.55-6.55m-22.61%2040.45c-7.42-.01-13.43-6.22-13.43-13.93%200-7.68%205.99-13.93%2013.43-13.93%204.57%200%208.65%202.36%2011.1%206.08%206.09%209.24-.34%2021.78-11.1%2021.78%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m727.75%2096.06-17.2-18.83%2013.74-12.09-.02-.02c1.36-1.2%202.24-2.94%202.24-4.9%200-3.62-2.93-6.55-6.55-6.55-1.66%200-3.16.64-4.31%201.66l-.02-.02-18.71%2016.47c-.01%200-.01.01-.01.01-.02.02-.04.03-.06.05s-.04.04-.06.06l-1.12.99v-31.91c0-3.62-2.93-6.55-6.55-6.55s-6.55%202.93-6.55%206.55v46.33.12%2013.01.04c0%203.62%202.93%206.55%206.55%206.55s6.55-2.94%206.55-6.55c0-.01%200-.03%200-.04v-10.11l5.04-4.44%2017.36%2019.01.02-.01c1.2%201.31%202.91%202.15%204.82%202.15%203.62%200%206.55-2.94%206.55-6.55%200-1.7-.67-3.24-1.73-4.41z%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m323.06%2094.12c-1.68%200-4.38-.05-4.38-.05-1.12%200-5.62%200-5.61%200-.02%200-.15%200-.76%200h-.02c-2.64%200-4.8-.44-6.56-1.13-1.32-.52-2.44-1.19-3.4-1.98-1.41-1.17-2.5-2.64-3.28-4.41h32.02c3.62%200%206.56-2.86%206.56-6.39%200-14.89-11.05-26.69-26.63-26.69h-.02-.01c-14.37%200-26.32%2011.98-26.32%2026.69%200%203.5.59%206.92%201.79%2010.11.9%202.39%202.15%204.65%203.75%206.69%201.19%201.53%202.59%202.93%204.15%204.16%202.35%201.84%205.09%203.3%208.12%204.27%203.02.97%206.32%201.47%209.82%201.47h.01c3.45%200%2011.61.02%2011.61.02h.2c3.16%200%205.77-3.07%205.77-6.37%200-3.52-2.85-6.37-6.37-6.37m-.31-20.37h-23.84c2.25-4.46%206.69-7.52%2011.63-7.53%205.81.01%2010.12%202.92%2012.21%207.53z%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m313.07%2094.08%209.99.05z%22%3E%3C%2Fpath%3E%3Cpath%20d%3D%22m774.88%2094.09c-1.68%200-4.38-.05-4.38-.05-1.12%200-5.62%200-5.61%200-.02%200-.15%200-.76%200h-.02c-2.64%200-4.8-.44-6.56-1.13-1.32-.52-2.44-1.19-3.4-1.98-1.41-1.17-2.5-2.64-3.28-4.41h32.02c3.62%200%206.56-2.86%206.56-6.39%200-14.89-11.05-26.69-26.63-26.69h-.02-.01c-14.37%200-26.32%2011.98-26.32%2026.69%200%203.5.59%206.92%201.79%2010.11.9%202.39%202.15%204.65%203.75%206.69%201.19%201.53%202.59%202.93%204.15%204.16%202.35%201.84%205.09%203.3%208.12%204.27%203.02.97%206.32%201.47%209.82%201.47h.01c3.45%200%2011.61.02%2011.61.02h.2c3.16%200%205.77-3.07%205.77-6.37%200-3.52-2.85-6.37-6.37-6.37m-.32-20.37h-23.84c2.25-4.46%206.69-7.52%2011.63-7.53%205.82.01%2010.12%202.92%2012.21%207.53z%22%3E%3C%2Fpath%3E%3C%2Fsvg%3E)
Verkkokauppa vs. B2B: heinäkuu vaatii eri strategian
.png){kind=small}
Heinäkuu: osalle asiakkaistani pelkkää heinäsirkkojen siritystä, toisille "nyt mennään kaasu pohjassa". 🏎️ 💨
Arvaatko mistä on kyse? 👀
B2B-asiakkaat: ostaja on mökkilaiturilla puhelin äänettömällä, joten budjetit mainonnalle pienenee, kokeiluja ei käynnistetä ja "katotaan sitten elokuussa" on kuultu parin viikon sisään useasti. Mutta totta se on; kukaan ei tee ostopäätöstä mökkilaiturilla, paitsi ehkä grillimakkaran osalta. 🎣
Verkkokaupoille sen sijaan heinäkuu on yksi vuoden kuumimmista kuukausista. 🔥 Alet pyörii isolla volyymillä ja jokainen hiljainen päivä mainonnassa on suoraan pois liikevaihdosta.
Tismalleen kalenterikuukausi. Täysin eri mindset!
Lue myös
Merkityksellinen työ syntyy asiakaskohtaamisista
Mikä oikeasti motivoi työssäsi? Asiakaskohtaamiset voivat olla suurin käyttövoimasi. Lue oivallus hiljaiselon keskeltä ja pysähdy pohtimaan omaasi.
Brändimainonta: pääse ostajan mieleen ajoissa
Brändimainonta ratkaisee jo ennen ostotarvetta. Oletko mukana ostajan mielilistalla vai pelissä vasta myöhässä? Lue, miten rakennat etumatkan.
Tekoäly ostajapolulla: näytkö siellä missä asiakas etsii?
94 % B2B-ostajista käyttää tekoälyä tiedonhakuun. Näkyykö sinun brändisi vastauksissa – ei vain Googlessa? Päivitä sisältösi ja varmista, että olet mukana.