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Videomarkkinointi 2025: oletko jo mukana?
Ihmiset katsovat videoita enemmän kuin koskaan.
Yritysten panostus lyhytvideoihin? Vielä alkutekijöissään.
📊 Viikoittainen käyttö yli 15-vuotiailla Suomessa (DNA: Digitaalinen elämä 2025):
🔸 IG Reels: 43 %
🔸 TikTok: 38 %
🔸 YouTube: 77 % (YouTube Shorts -käyttöä ei raportoida erikseen)
👉 Valtaosa palaa näihin palveluihin monta kertaa päivässä.
LinkedInissä videoiden katseluaika kasvaa 36 % vuodessa.
Silti suurin osa yrityksistä ei hyödynnä tätä.
Markkinointi toimii vain siellä, missä huomio on.
Ja juuri nyt se on videoissa.
Hyvien videoiden tekeminen ei ole helppoa ja vaatii resursseja.
Onko tämä syy miksi videoihin ei vielä panosteta?
Lue myös
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Miten selvität, mitä asiakkaasi kysyvät tekoälyltä, kun dataa ei ole saatavilla? Lue, mistä kysymykset oikeasti löytyvät ja mihin hakudataan voi luottaa.
Tekoäly ja brändi: mitä tapahtuu, kun sivusto kuolee?
Tekoäly suosittelee yhä kuollutta brändiä, jota Google ei enää löydä. Ymmärrätkö, mitä tämä tarkoittaa maineellesi? Lue havainnot ja tarkista omasi.
ChatGPT-mainonta: yksinkertainen, ei helppo
ChatGPT-mainonta on yksinkertaisempaa kuin Google Ads – mutta ei helppoa. Tiedätkö, miten erotut, kohdennat oikein ja mittaat tulokset? Lue vinkit.