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Somemainonta heinäkuussa: matalampi CPM, enemmän näkyvyyttä
“Out of office” t. somemainonta heinäkuussa 🏖️
Moni yritys vähentää mainonnan panostuksia heinäkuussa, mikä näkyy 1000 näyttökerran hinnoissa (CPM) sekä Metan että LinkedInin puolella.
Viime vuoden heinäkuussa asiakaskuntamme CPM oli vuoden keskiarvoihin verrattuna
🔸 Metassa –25 %
🔸 LinkedInissä –30 %
Luvuissa on mukana kaikki mainontaan viime vuonna budjettia käyttäneet mainostilit toimialasta ja mainonnan tavoitteista riippumatta.
Vaikka ostoprosessit hiljenevät kesällä etenkin B2B-puolella, voi heinäkuu olla loistava tilaisuus vahvistaa brändin muistijälkeä muuta vuotta edullisemmin. Harvassa ovat ne henkilöt, joiden älylaitteet menevät täysin säppiin heinäkuuksi.
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LinkedIn jännittää, mutta haluaisit aloittaa? Katso, miksi postailu ei olekaan pelottavaa – ja miten siihen voi jopa jäädä koukkuun. Uskallatko kokeilla?
LinkedIn-strategia: näin aktivoit asiantuntijat
Miten saat asiantuntijat postaamaan LinkedInissä vapaaehtoisesti – ja tuloksella? Lue konkreettinen malli pajoista, ideapankeista ja tuesta, ja vie opit tiimillesi.
LinkedIn-mainonta: näin priorisoit ostokomitean
B2B-ostaminen on joukkuelaji, mutta LinkedIn-budjetti harvoin riittää kaikille. Näin priorisoit ostokomitean roolit ja saat eurot tuottamaan paremmin.