Do you strictly need Stape for server-side tracking?

Not strictly: you can also stand up the server container in your own cloud, for example in Google Cloud. For most, though, Stape is the fastest and most cost-effective route, because upkeep and scaling come ready-made.

What does Stape cost?

Stape has traffic-based monthly pricing that starts at a modest level. We pick the right tier for you, and the cost firms up in the discovery session once the traffic volume is known.

Who manages the Stape environment?

We set it up and maintain it as part of the measurement. The environment can sit on your account or under our management, depending on how you want to arrange data ownership.

Tool

·Reviewed 7/2026

Stape makes server-side tracking easy

Stape is a service that hosts the server container for server-side tracking without any infrastructure of your own. It's the most popular way to get server-side measurement up and running. We set up and maintain the Stape environment as part of reliable measurement.

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Mediashake builds server-side tracking on Stape as well. We handle the setup and upkeep of the containers, so server-side measurement runs reliably without any server infrastructure of your own.

What Stape is and why it's used

Server-side measurement needs a server for events to pass through. Stape provides this server container ready-made: there's no need to stand up and maintain your own cloud infrastructure, which speeds up setup and keeps costs predictable.

In practice, Stape is the platform the server-side Tag Manager runs on. It handles scaling, the custom domain and upkeep, so we can focus on building the measurement itself.

When Stape is worth it

You're setting up server-side tracking without any cloud infrastructure of your own
You want a predictable monthly cost instead of maintaining your own server
You need a custom domain, which makes measurement more durable

How Mediashake uses Stape

Fast setup

We stand up the server container on Stape and connect it to your own domain, so server-side measurement is live in days rather than weeks.

The right size

We pick the Stape tier to match your traffic, so you pay for the capacity you actually need.

Upkeep handled

We keep the container running and up to date. Measurement won't quietly break mid-campaign.

FAQ

Do you strictly need Stape for server-side tracking?: Not strictly: you can also stand up the server container in your own cloud, for example in Google Cloud. For most, though, Stape is the fastest and most cost-effective route, because upkeep and scaling come ready-made.
What does Stape cost?: Stape has traffic-based monthly pricing that starts at a modest level. We pick the right tier for you, and the cost firms up in the discovery session once the traffic volume is known.
Who manages the Stape environment?: We set it up and maintain it as part of the measurement. The environment can sit on your account or under our management, depending on how you want to arrange data ownership.

Stape is part of server-side tracking and our analytics expertise. See how we build measurement.

Let's see whether you'd be better off moving to server-side tracking.

Book a discovery session →