Paid social

·Reviewed 7/2026

Reach and activate your audience on social

Social advertising reaches your customers where they spend their time: on Meta, LinkedIn, TikTok and Pinterest. We pick the channels to match your goal and make the advertising interesting enough that people don't scroll past it.

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Mediashake is an experienced paid social partner. Each year we manage over two million euros in social media budgets on behalf of our clients, and the work is done by a senior team that knows the rules of every channel. Our clients include Granlund, Suojakalvotukku and Halonen.

Why this is worth it

For many companies, paid social is the single most important advertising channel. It reaches broad audiences and builds demand before the customer even knows to look for you.

Every channel has its own rules: what works on LinkedIn doesn't work on TikTok. Results come down to building the message, the format and the targeting on the channel's own terms.

In social, the creative often decides the result more than the targeting does. That's why we test creative continuously, and you get the production from one place: images and graphics from us, videos through our sister company MAU Agency.

What we do

We choose the channels to match your goal

We don't start from the channel but from the goal: who you need to reach and what you want them to do. The channels and the budget split follow from there.

We target precisely

We build audiences from data: from your customers, your site visitors and each channel's own signals. The advertising shows up for the people who matter.

We plan and produce the creative

In social, an ad competes with all the other content. We plan and produce creative that stops the scroll: images and ad graphics in-house, videos through our sister company MAU Agency.

We test creative and scale the winners

We run creative and audiences against each other, cut the losers and scale the winners. The optimization is based on results, not guesswork.

Two specialists working on a social campaign side by side

How it works

1
Discovery

Goals, audiences and channel choices.
2
Setup

Campaigns, audiences and measurement in order.
3
Creative

Ads that stop the scroll, on the channel's terms.
4
Optimization

Testing, scaling and monthly reporting.

How we work

Why this works with us

An experienced specialist, always involved

Every account has an experienced senior specialist who owns the direction and the quality. We work as a team, and your contacts are the same people who do the work.

A systematic, tested process

We have a systematic way of working, built over years. The work moves predictably and doesn't start from scratch every time.

Transparent reporting

You always see what was done, why, and what came of it. We report progress in numbers, not adjectives.

Service models

Two ways to work together

Both begin with a discovery session where we map your starting point and agree on the goals. You can also combine the models channel by channel.

We run it

A senior specialist handles your paid social: the planning, the execution and the reporting. You see the results.

From 780 €/mo

We coach

Your team does the work and our senior specialist guides it: direction, reviews and support on a steady cadence.

From 540 €/quarter

See service models and pricing

Paid social is where creative and data meet. See how we produce ads that stop the scroll.

Sisaryhtiö

Our sister company MAU Agency specializes in short video: TikTok and Reels content, UGC and campaign videos for both B2B and B2C. When your paid social needs video, you get it from one place.

Tutustu MAU Agencyyn

Frequently asked questions

Which social channels should our company invest in?

It depends on who you want to reach and what you want them to do. B2B decision-makers are most reliably reached on LinkedIn, consumers on Meta, TikTok and Pinterest. In the discovery session we make a channel recommendation based on your goals.

How much does paid social cost?

The cost is made up of the media budget paid to the platforms and the price of the work, which starts at 780 €/mo and depends on the service model and scope. You'll find the service models and pricing on the service models page.

How quickly does paid social produce results?

Campaigns launch within days and the first results show right away. Profitability improves over the first few weeks, as there's time to test creative and audiences with data.

Do you also produce the ad content?

Yes. Visual ad production is one of our own disciplines, and in paid social the creative content is often the single biggest factor influencing results. For short video, such as Reels and TikTok content, you also get it through our sister company MAU Agency.