Mediashake

Analytics

·Reviewed 7/2026

Analytics that tells you where to invest

Analytics is the foundation of marketing. Without data you can trust, every optimization decision is a guess. We build measurement you can rely on and reporting that shows at a glance what is working.

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Mediashake is an experienced analytics partner with an in-house analytics team. We have hundreds of analytics setups behind us, including technically demanding ones, for both online stores and B2B companies. Our clients include Suojakalvotukku, Ruka and Fredman Group.

Why this matters now

Advertising results now come from the algorithms, and data is their fuel. Google and Meta optimize according to the conversion data you feed them, so measurement isn't just a reporting question but a direct source of advertising performance.

Cookie restrictions and privacy requirements have quietly broken measurement for many companies. When part of your conversions goes missing along the way, the algorithms optimize on incomplete numbers and budget drains into the wrong places.

Well-built measurement is a competitive edge: once the data is in order, both the automation and you can invest more boldly where the return is.

What we do

1

We audit your current measurement

We find out what is measured today, what is missing and which numbers you can trust. Many are surprised by how much data goes to waste.

2

We get measurement into shape

We configure Google Analytics, Google Tag Manager and server-side tracking so that conversions are recorded reliably and cookie consent (consent mode) is handled correctly. Every setup is documented and thoroughly tested.

3

We make the data readable

Google Data Studio reports show what matters at a glance: which channel delivers, which doesn't and where the next euro is best spent.

4

We support your decisions

Data doesn't act on its own. We go through the numbers with you and tell you what to take from them and what to do next.

A Mediashake specialist analyzing data

How it works

  1. 1

    Audit

    Current state, gaps and reliability.

  2. 2

    Fixes

    Measurement and privacy in order.

  3. 3

    Reporting

    Clear views to support your decisions.

  4. 4

    Support

    Going through the numbers together, regularly.

How we work

Why this works with us

An experienced specialist, always involved

Every account has an experienced senior specialist who owns the direction and the quality. We work as a team, and your contacts are the same people who do the work.

A systematic, tested process

We have a systematic way of working, built over years. The work moves predictably and doesn't start from scratch every time.

Transparent reporting

You always see what was done, why, and what came of it. We report progress in numbers, not adjectives.

Service models

How to put analytics to work

You can take analytics in hand either as part of an ongoing partnership or as a standalone project.

As part of an ongoing partnership

Setting up analytics is part of the onboarding work for our ongoing clients, and after that we update the measurement flexibly as needs change.

As a standalone project

You can also buy separate analytics and reporting projects, such as a measurement audit or building Google Data Studio reporting.

See our service models and pricing

Reliable measurement multiplies the impact of advertising optimization. See how we run paid search.

Read more →

Frequently asked questions

What is the benefit of server-side measurement?

Server-side measurement records conversions through the server, so browser restrictions and ad blocking don't drop data the way traditional measurement does. In practice it means more complete data and a better signal for the advertising algorithms.

Is Google Analytics data reliable?

Google Analytics is reliable when it's configured correctly: conversions defined, cookie consent connected and measurement tested. Most problems come from the setup, not the tool.

How are cookie consent and privacy handled in measurement?

We build measurement to respect the user's cookie consent: we use Google's consent mode and collect data only within the permission given. This keeps measurement compliant with privacy rules and, at the same time, as complete as possible within the limits of consent.

What does getting analytics in order cost?

The price depends on the scope: a plain audit is a light project, a full measurement rebuild a bigger one. You'll find our service models and pricing on the service models page, and the discovery session gives you an exact estimate.

How long does getting measurement in order take?

A typical measurement rebuild is ready in a few weeks, from audit to tested go-live. The timeline is refined in the discovery session based on your site and systems.