Mediashake

Paid search

·Reviewed 7/2026

Grow sales with Google advertising, profitably

Paid search reaches your customers at the exact moment they are looking for a solution. We build and optimize the campaigns so that every euro can be justified by business results, not just clicks.

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Mediashake is an experienced paid search partner. Each year we manage over four million euros of search advertising on behalf of our clients, and the work is done by a senior team whose craft shows in the returns. Our clients include Scania, Lapland Hotels and Sector Alarm.

Why this pays off

Search advertising is the only form of media buying where the customer first tells you what they want and the ad answers it. That is why, for most companies, it is the most profitable way to buy visibility.

The role of paid visibility has grown further in recent years. Google has moved ads into ever more prominent positions in search results, and ads are appearing fast in AI tools such as ChatGPT too. More and more, a company has to pay just to get a potential customer onto its site at all, and in tough competition it comes down to how well the advertising is done.

The gap between a good and a mediocre ad account is large. The same budget can produce twice as much when the structure, search terms and bidding are in order and optimization is based on the right data.

Paid search gets stronger when the foundation is solid. The quality scores that decide your click cost improve from the same technical and content work as search engine optimization, and reliable measurement tells you where the budget is best directed.

What we do

1

We get the ad account in order

With experience from hundreds of ad accounts, we build the campaign structure, search terms and ads around your business, not from a template. A good structure is the prerequisite for optimization.

2

We optimize on return

We steer the budget where it pays off: to the product groups, searches and audiences that bring in sales or quality leads.

3

We cut the waste

Wasted clicks, overlapping campaigns and the wrong searches quietly eat the budget. We find them and put the money to better use.

4

We put AI and automation to work

Google's automation and AI, such as smart bidding and Performance Max, only pay off when they are steered correctly. We feed them the right conversion signals and limits, so they grow profit instead of burning the budget.

5

We report the result

Every month you see what was done, what it cost and what it produced. Advertising is an investment, and it's managed with numbers.

Mediashake specialists in conversation

How it works

  1. 1

    Discovery

    An audit of the account and the biggest opportunities.

  2. 2

    Structure

    Campaigns, search terms and ads in order, using data and the latest campaign types.

  3. 3

    Optimization

    Budget to the most profitable targets, waste out.

  4. 4

    Reporting

    Return and leads reported every month.

How we work

Why this works with us

An experienced specialist always involved

Every account has an experienced senior specialist who owns the direction and the quality. We work as a team, and your contacts are the same people who do the work.

A systematic, tested process

We have a systematic process, built over years, for putting ad accounts together and optimizing them. The work moves predictably and doesn't start from scratch every time.

Transparent reporting

You always see what was done, why and what came of it. We report progress in numbers, not adjectives.

Service models

Two ways to work together

Both start with a discovery session where we map the starting point and agree on the goals. You can also combine the models channel by channel.

We run it

An experienced senior specialist takes care of your Google advertising: the planning, the execution and the reporting. You see the results.

From 780 €/mo

We coach

Your team does the work and our senior specialist coaches: direction, reviews and support at a steady rhythm.

From 540 €/quarter

See service models and pricing

Paid search is only as good as the data it is given. When measurement and conversion signals are in order, optimization and Google's automation steer correctly; otherwise even the best ad account optimizes on a guess.

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Frequently asked questions

How much should you budget for Google advertising?

The budget depends on your goals, industry and competition. Mediashake clients' media budgets typically range from 1,000 to 50,000 €/mo. In the discovery session we assess what level of investment makes your goals realistic, and we start at a level whose return can be verified before scaling.

What does managing Google advertising cost?

Management typically costs 780–2,500 €/mo and depends on the state of the ad account, how much updating it needs and how demanding it is. The media budget is always paid directly to Google. You will find the detailed service models and pricing on the service models page.

How do AI and automation affect Google advertising?

A growing share of Google advertising relies on automation and AI, such as smart bidding and Performance Max. They perform well when they are steered with the right conversion signals, data and limits. Our role is to steer the automation toward your goals, not to trust it blindly.

Do you also do search advertising internationally?

Yes. We have several clients whose search advertising we run outside Finland. We always account for the target market's language, search behavior and competitive landscape.

How are you different from our previous partner?

The work is done by an experienced senior specialist, not a rotating junior team, and you always see what has been done on the account and why. We report the result in numbers that matter to your business: return and cost per lead, not just clicks.