Is Looker Studio free?

Yes. Looker Studio is a free tool from Google. The cost comes from designing the report and connecting the data sources, not from the tool itself.

Is Looker Studio the same as Google Data Studio?

Yes. Google renamed Data Studio to Looker Studio in 2022. It's the same tool, and old reports keep working as they are.

How do you get GA4 and Google Ads into the same report?

In Looker Studio, both are connected as their own data sources in the same report, so ad spend and site results sit side by side. We build the connections and make sure the numbers match the source systems.

What data can Looker Studio connect to?

Directly to Google's own services such as GA4 and Google Ads, and through connectors to Meta, LinkedIn and others too. Where needed, we bring in data from your online store or CRM.

Who maintains the report?

We build and maintain the report as part of the partnership. When the measurement changes or a new channel appears, we update the view, so it stays reliable.

Tool

·Reviewed 8/2026

Looker Studio shows what matters at a glance

Looker Studio (formerly Google Data Studio) is Google's free reporting tool that pulls data from different sources into one view. We build the marketing dashboards that show you what is working in your marketing, without you having to open Google Analytics or your ad accounts.

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Mediashake builds Looker Studio reports that show your marketing results in a single view: Google Ads, GA4 and, where needed, your CRM in the same report. We connect the data sources and automate the reporting, so the numbers are always up to date.

What Looker Studio is, and why it's worth it

Looker Studio brings Google Analytics, Google Ads, Meta and other sources together into one visual report. It's free and updates automatically, so the numbers are always current.

The tool's value isn't in the amount of data but in what you choose to show: a good report shows a few decisive metrics clearly, not ten charts no one has time to read.

When Looker Studio is worth it

Data is scattered across platforms and there is no overall picture
Reporting eats too much time as manual work
Leadership wants to see the results without learning the tools

How Mediashake uses Looker Studio

What matters first

We build the report around business metrics: sales, leads and their cost, not vanity metrics that carry no weight.

Every source in one place

We connect GA4, the ad accounts and, where needed, your CRM into the same view, so channels can be compared directly.

Automatic and shareable

The report updates on its own and is shared as a link. In meetings you look at the same view, not email attachments.

FAQ

Is Looker Studio free?: Yes. Looker Studio is a free tool from Google. The cost comes from designing the report and connecting the data sources, not from the tool itself.
Is Looker Studio the same as Google Data Studio?: Yes. Google renamed Data Studio to Looker Studio in 2022. It's the same tool, and old reports keep working as they are.
How do you get GA4 and Google Ads into the same report?: In Looker Studio, both are connected as their own data sources in the same report, so ad spend and site results sit side by side. We build the connections and make sure the numbers match the source systems.
What data can Looker Studio connect to?: Directly to Google's own services such as GA4 and Google Ads, and through connectors to Meta, LinkedIn and others too. Where needed, we bring in data from your online store or CRM.
Who maintains the report?: We build and maintain the report as part of the partnership. When the measurement changes or a new channel appears, we update the view, so it stays reliable.

Looker Studio is part of our analytics expertise. See how we build measurement as a whole.

Let's see whether your marketing results show up at a glance.

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