Paid social

B2C ·Reviewed 7/2026

Paid social that builds demand and sales

For consumers, social is both a demand builder and a sales channel, whether you sell a product, a trip or a service. We combine attention-grabbing content and precise targeting on Meta, TikTok and Pinterest so the advertising shows up in sales.

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Mediashake is an experienced paid social partner. Each year we manage over two million euros in social media budgets on behalf of our clients, and the work is done by a senior team that knows the rules of every channel. Our clients include Suojakalvotukku, Oppi&ilo and Halonen.

Why this is worth it

On Meta, TikTok and Pinterest you reach consumers where they spend their time, and you build demand well before the moment of purchase.

In consumer social, the creative is what wins: a video or image that stops the scroll delivers many times more than a mediocre one. That's why we test creative continuously.

Social isn't just about awareness. We combine content that builds demand with campaigns that capture sales, so the advertising shows up at the checkout too, not only in likes.

What we do

We choose the channels and audiences

We choose the channels to match your goal and build audiences from data: from your customers, your site visitors and each channel's own signals.

We plan and produce the creative

Attention-grabbing content is what wins in consumer social. We plan and produce the creative: images and graphics in-house, videos through our sister company MAU Agency.

We build demand and sales campaigns

We combine an upper-funnel layer that builds demand with campaigns that capture sales or bookings, so social brings both new customers and revenue.

We test creative and scale the winners

We run creative and audiences against each other, cut the losers and scale the winners. The optimization is based on results, not guesswork.

We optimize for return and report

We optimize for sales and return and report the progress by campaign, month by month.

Two specialists working on a social campaign side by side

How it works

1
Discovery

Goals, audiences and channel choices.
2
Setup

Campaigns, audiences and measurement in order.
3
Creative

Ads that stop the scroll, on the channel's terms.
4
Optimization

Testing, scaling and monthly reporting.

How we work

Why this works with us

An experienced specialist, always involved

Every account has an experienced senior specialist who owns the direction and the quality. We work as a team, and your contacts are the same people who do the work.

A systematic, tested process

We have a systematic way of working, built over years. The work moves predictably and doesn't start from scratch every time.

Transparent reporting

You always see what was done, why, and what came of it. We report progress in numbers, not adjectives.

Service models

Two ways to work together

Both begin with a discovery session where we map your starting point and agree on the goals. You can also combine the models channel by channel.

We run it

A senior specialist handles your paid social: the planning, the execution and the reporting. You see the results.

From 780 €/mo

We coach

Your team does the work and our senior specialist guides it: direction, reviews and support on a steady cadence.

From 540 €/quarter

See service models and pricing

Paid social is where creative and data meet. See how we produce ads that stop the scroll.

Sisaryhtiö

Our sister company MAU Agency specializes in short video: TikTok and Reels content, UGC and campaign videos for both B2B and B2C. When your paid social needs video, you get it from one place.

Tutustu MAU Agencyyn

Frequently asked questions

Which social channel suits a consumer brand?

It depends on the product and the audience. Meta reaches the broadest audience, TikTok the young and trend-driven, and Pinterest catches buyers at the inspiration stage. In the discovery session we choose the channels to match your audience and goals.

Does social work for services and travel too, not just online stores?

Yes. Building demand and precise targeting work just as well for travel and service brands. The conversion is then a booking or an inquiry rather than a product purchase.

How are paid social results measured?

We track reach, engagement and above all sales or bookings. For online stores we optimize for return (ROAS) and report the progress by campaign, month by month.

How much does paid social cost?

The cost is made up of the media budget paid to the platforms and the price of the work, which starts at 780 €/mo and depends on the service model and scope. You'll find the service models and pricing on the service models page.