Paid social

B2B ·Reviewed 7/2026

B2B paid social that reaches the right decision-makers

In B2B, paid social is above all LinkedIn. There you reach exactly the right decision-makers by title, industry and company, including named target accounts. We build campaigns that generate awareness and leads from the right audience.

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Mediashake is an experienced paid social partner. Each year we manage over two million euros in social media budgets on behalf of our clients, and the work is done by a senior team that knows the rules of every channel. Our clients include Marioff, NAPA and Granlund.

Why this is worth it

LinkedIn is the only channel where you can target advertising by company, industry, title and even a named list of target accounts. In B2B that means the budget lands on exactly the right decision-makers, not a broad audience.

Meta doesn't target as precisely in B2B, but it still earns its place for retargeting: the people you reached on LinkedIn and who visited your site stay top of mind affordably throughout a long consideration period.

The same visibility also builds your employer brand. When the right people see you again and again as an expert, it supports both sales and recruitment.

What we do

We target decision-makers and accounts

We build LinkedIn targeting by title, industry, company size and named target accounts, so the budget reaches the people who influence the buying decision.

We build the awareness-to-leads pipeline

We combine content that grows awareness with formats that capture leads, so the campaign doesn't stop at visibility but also produces inquiries.

We use Meta for retargeting

We move the people reached on LinkedIn and those who visited your site into affordable retargeting on Meta, so you stay top of mind throughout their consideration.

We support your employer brand too

The same audience and expert content also serve employer branding and recruitment marketing when you want to attract talent.

We test and report

We test the messages and formats and report the results in numbers: reach within the right audience, leads and their quality.

Two specialists working on a social campaign side by side

How it works

1
Discovery

Goals, audiences and channel choices.
2
Setup

Campaigns, audiences and measurement in order.
3
Creative

Ads that stop the scroll, on the channel's terms.
4
Optimization

Testing, scaling and monthly reporting.

How we work

Why this works with us

An experienced specialist, always involved

Every account has an experienced senior specialist who owns the direction and the quality. We work as a team, and your contacts are the same people who do the work.

A systematic, tested process

We have a systematic way of working, built over years. The work moves predictably and doesn't start from scratch every time.

Transparent reporting

You always see what was done, why, and what came of it. We report progress in numbers, not adjectives.

Service models

Two ways to work together

Both begin with a discovery session where we map your starting point and agree on the goals. You can also combine the models channel by channel.

We run it

A senior specialist handles your paid social: the planning, the execution and the reporting. You see the results.

From 780 €/mo

We coach

Your team does the work and our senior specialist guides it: direction, reviews and support on a steady cadence.

From 540 €/quarter

See service models and pricing

Paid social is where creative and data meet. See how we produce ads that stop the scroll.

Sisaryhtiö

Our sister company MAU Agency specializes in short video: TikTok and Reels content, UGC and campaign videos for both B2B and B2C. When your paid social needs video, you get it from one place.

Tutustu MAU Agencyyn

Frequently asked questions

Why is LinkedIn the most important social channel in B2B?

On LinkedIn you can target advertising by company, industry and title, even down to named target accounts. No other channel reaches B2B decision-makers as precisely, so the budget doesn't leak to the wrong audience.

Is it worth advertising anywhere other than LinkedIn in B2B?

Yes, in a complementary role. Meta still earns its place as an affordable retargeting channel: the people you reached on LinkedIn and who visited your site stay top of mind at a lower cost per click throughout their consideration.

Can the same advertising support recruitment?

Yes. The same audience and expert content build your employer brand, so LinkedIn visibility supports both sales and attracting talent.

How much does B2B paid social cost?

The cost is made up of the media budget paid to the platforms and the price of the work, which starts at 780 €/mo and depends on the service model and scope. Note that LinkedIn media prices are higher than other channels. You'll find the service models and pricing on the service models page.