Paid search

B2C ·Reviewed 7/2026

Google advertising that reaches the consumer at the moment of purchase

Consumers search and buy based on search results, whether it's a product, a trip or a service. We optimize advertising around the value and margin of sales or bookings, and for online stores we build the product feed so that Shopping and Performance Max show the right products to the right buyers.

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Mediashake is an experienced paid search partner. Each year we manage over four million euros of search advertising on behalf of our clients, and the work is done by a senior team whose craft shows in the returns. Our clients include Lapland Hotels, Lapti and Juhlamaailma.

Why this pays off

Consumers often make the buying decision right on the search results page, whether it is a product, a destination or a service. Whoever shows up at the top at the moment of purchase gets the sale or the booking.

ROAS alone can be misleading when margins vary. We also optimize on margin (POAS), so the budget goes where it actually drives profit, not just revenue.

For online stores, advertising is increasingly decided in the product feed; for service and travel businesses, it comes down to matching offering and seasons. In both cases, reliable measurement makes sure that scaling does not eat into the margin.

What we do

We build the account around sales

The campaign structure and targeting are built around what people do with you: buy a product, book a trip or leave a contact request. For online stores, we also get the product feed in shape for Shopping and Performance Max.

We optimize on return and margin

We steer the budget by ROAS and POAS targets, so advertising grows sales and bookings profitably, not just revenue.

We cut the waste

Unprofitable products, searches and audiences quietly eat the budget. We rule them out and steer the money toward what pays off.

We put AI and automation to work

We steer Performance Max and smart bidding with the right conversion values and margin data, so automation grows profit rather than just clicks.

We report the result

Every month you see sales or bookings, return and margin by campaign.

How it works

1
Discovery

An audit of the account and the biggest opportunities.
2
Structure

Campaigns, search terms and ads in order, using data and the latest campaign types.
3
Optimization

Budget to the most profitable targets, waste out.
4
Reporting

Return and leads reported every month.

How we work

Why this works with us

An experienced specialist always involved

Every account has an experienced senior specialist who owns the direction and the quality. We work as a team, and your contacts are the same people who do the work.

A systematic, tested process

We have a systematic process, built over years, for putting ad accounts together and optimizing them. The work moves predictably and doesn't start from scratch every time.

Transparent reporting

You always see what was done, why and what came of it. We report progress in numbers, not adjectives.

Service models

Two ways to work together

Both start with a discovery session where we map the starting point and agree on the goals. You can also combine the models channel by channel.

We run it

An experienced senior specialist takes care of your Google advertising: the planning, the execution and the reporting. You see the results.

From 780 €/mo

We coach

Your team does the work and our senior specialist coaches: direction, reviews and support at a steady rhythm.

From 540 €/quarter

See service models and pricing

The return on consumer advertising is decided in measurement. We build tracking that shows sales, bookings and margin at the campaign level, so you steer advertising with the right numbers.

Frequently asked questions

Is Google advertising worth it for a consumer brand?

Yes. Google reaches the consumer at the very moment they are looking for a product, a trip or a service, and when it's optimized well, advertising is one of the most profitable channels for consumer sales. What matters is that optimization is based on sales and margin, not just clicks.

What is the difference between ROAS and POAS?

ROAS measures the return on advertising as revenue, POAS as margin. If margins vary by product or service, ROAS alone can steer the budget the wrong way. We optimize on both, so advertising grows profit, not just sales.

How does the product feed affect online store advertising?

The product feed is the fuel for Shopping and Performance Max: the titles, images and attributes decide which searches your products show up for. We get the feed in shape, because without it even the best campaign structure won't reach its full potential.

What does managing Google advertising cost?

Management typically costs 780–2,500 €/mo and depends on the state of the ad account, how much updating it needs and how demanding it is. The media budget is always paid directly to Google. You will find the detailed service models on the service models page.