Mediashake

Organic search

B2C ·Reviewed 7/2026

SEO that helps consumers find their way to your brand

Consumers compare and buy based on search results, often at the very moment the purchase decision is at hand. Search volumes are high, but so is the competition. We make sure your products and content rise to the top when the customer is ready to buy, both in Google and in AI answers.

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Mediashake has experience in SEO for consumer brands and online stores. The work is done by a senior team that knows competitive consumer searches and the path from Google to the checkout. Our clients include Halonen, Lähdesmäki and Juhlamaailma.

Why this is worth it

In consumer search the purchase decision often forms on the results page in seconds. Whoever shows up at the top at the very moment a product is being searched for gets the click, and often the sale too. Seasons and campaign peaks make timing matter even more.

An organic top spot keeps paying off: a well-optimized product and category page brings buyers season after season and builds brand awareness in search at the same time.

The same foundation works elsewhere too. Consumers ask AI for product tips and click ads whose quality scores improve from the same technical and content work. One base, three kinds of visibility.

What we do

1

We find out where demand comes from

Keyword research reveals which searches and product terms your customers buy with, and how much demand there is for each. We compare your visibility with competitors and prioritize where there are the most sales to gain.

2

We audit the technical foundation

We go through the site's technical setup and make sure Google and AI find and understand the whole range, including product and category pages. Speed and mobile usability decide the outcome in consumer searches.

3

We identify what your content needs

Consumers compare products, prices and reviews in search engines and AI before buying. We identify which content answers these questions and give concrete recommendations on what to improve, what to rewrite and what is missing entirely.

4

We put AI to work in content production

We help you put AI to work in content production so you can cover a broad product range and in-demand topics quickly, without compromising on quality.

5

We build a systematic process

We create a clear, repeatable way of doing SEO and guide your team through it. We make sure the agreed changes reach the finish line, and we review the results together each month.

A specialist focuses on content work on a laptop in natural light

How it works

  1. 1

    Discovery session

    The current state, competitors and the biggest opportunities. We fit the work to your resources and goals.

  2. 2

    Plan and process

    A prioritized to-do list and a clear way to carry the changes through.

  3. 3

    Execution

    Technical fixes and content work, with AI as a helper. We make sure the changes reach the finish line.

  4. 4

    Tracking

    Rankings, traffic and impact reported each month.

How we work

Why this works with us

An experienced specialist always involved

Every account has an experienced senior specialist who owns the direction and the quality. We work as a team, and your contacts are the same people who do the work.

A systematic, tested process

We have a systematic SEO process built over years of experience. The work moves forward predictably and doesn't start from scratch every time.

Transparent reporting

You always see what was done, why and what came of it. We report the development with numbers, not adjectives.

Service models

Two ways to work together

Both start with a discovery session where we map your situation and agree on the goals. The models can also be combined channel by channel.

We run it

An experienced senior specialist does the work for you: the planning, the execution, and the reporting. You see the results.

We coach

Your team does the work and our senior coaches: direction, reviews, and support on a regular rhythm.

See service models and pricing

More and more consumers ask AI directly for product tips. That's why we build visibility for Google and AI search at the same time, on each one's own terms.

Read more →

Frequently asked questions

Is SEO worth it for an online store?

Yes. Consumers increasingly start a purchase with a search, and organic visibility in product and category searches brings buying visitors just when the purchase decision is close. It builds lasting visibility in competitive searches.

What does SEO cost?

SEO typically costs 780–2,000 €/mo depending on the size and goals of the site, and on whether we run the work for you or coach your team. In an online store the work often centers on product and category pages and the technical base. You can find the detailed service models on the service models page.

How quickly does SEO produce results?

The first changes usually show within a few months, and meaningful growth builds over 6–12 months. The timeline depends on the size of the range and the competition, and we give a realistic estimate in the discovery session.

How are SEO results measured?

We track rankings using Google Search Console data and SEO tools, so we can report on search visibility, clicks and how rankings develop. For AI visibility we have separate tools. One of the most important metrics is the amount of sales coming through organic channels, which we report each month with numbers.

Does SEO help you show up in AI answers?

Yes, and AI visibility is part of the work from the start. These days we rarely do traditional SEO alone; we account for visibility in AI tools at the same time. Consumers increasingly ask AI for product recommendations and comparisons, and the same quality content that lifts you in Google improves your chances of being recommended in AI answers too.