Mediashake

Organic search

B2B ·Reviewed 7/2026

B2B SEO: every click counts

In B2B, search volumes are smaller than on the consumer side, but a single right click can be worth a deal. The decision-maker who buys does the groundwork in search engines and AI long before making contact. We make sure you get found in exactly those few but decisive searches where a purchase decision takes shape.

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Mediashake has experience in SEO for B2B brands both in Finland and internationally. The work is done by a senior team that understands the long sales cycle and the searches of the technical buyer. Our clients include Granlund, Topcon Healthcare and Veritas.

Why this is worth it

In B2B the audiences are smaller, so search volumes are inevitably lower. That doesn't make search any less important: a single right visitor can be the start of a deal worth tens of thousands of euros, so visibility in exactly the right searches matters more than the amount of traffic.

The same technical health and the same expert content that lift you in Google also decide the outcome in AI answers and improve the quality scores of your search advertising. A B2B buyer uses all three during the same buying process.

Top rankings compound. Well-built content reaches buyers for years and builds an expert position that is hard for a competitor to overtake.

What we do

1

We find out where demand comes from

Keyword research reveals the few but valuable searches your decision-makers use to look for you, including long-tail and technical terms. We compare your visibility with competitors and prioritize where there's the most to gain.

2

We audit the technical foundation

We go through the site's technical setup and make sure Google and AI find and understand all of your content, not just the front page. The same base also serves your advertising quality scores.

3

We identify what your content needs

A B2B buyer researches solutions, compares suppliers and checks the facts in search engines and AI before making contact. We identify which content answers the buyer's questions and give concrete recommendations on what to improve, what to rewrite and what is missing entirely.

4

We put AI to work in content production

We help you put AI to work in B2B content production so the work speeds up without losing depth or quality in the substance.

5

We build a systematic process

We create a clear, repeatable way of doing SEO and guide your team through it. We make sure the agreed changes reach the finish line, and we review the results together each month.

A specialist focuses on content work on a laptop in natural light

How it works

  1. 1

    Discovery session

    The current state, competitors and the biggest opportunities. We fit the work to your resources and goals.

  2. 2

    Plan and process

    A prioritized to-do list and a clear way to carry the changes through.

  3. 3

    Execution

    Technical fixes and content work, with AI as a helper. We make sure the changes reach the finish line.

  4. 4

    Tracking

    Rankings, traffic and impact reported each month.

How we work

Why this works with us

An experienced specialist always involved

Every account has an experienced senior specialist who owns the direction and the quality. We work as a team, and your contacts are the same people who do the work.

A systematic, tested process

We have a systematic SEO process built over years of experience. The work moves forward predictably and doesn't start from scratch every time.

Transparent reporting

You always see what was done, why and what came of it. We report the development with numbers, not adjectives.

Service models

Two ways to work together

Both start with a discovery session where we map your situation and agree on the goals. The models can also be combined channel by channel.

We run it

An experienced senior specialist does the work for you: the planning, the execution, and the reporting. You see the results.

We coach

Your team does the work and our senior coaches: direction, reviews, and support on a regular rhythm.

See service models and pricing

A B2B buyer researches both in Google and in AI. We develop SEO and AI visibility side by side, taking the particulars of each channel into account.

Read more →

Frequently asked questions

Is SEO worth it in B2B when search volumes are small?

Yes. In B2B the audiences are smaller and search volumes correspondingly lower, but the searches are strongly buying-driven. One right lead can cover a whole year's investment, so what matters is not volume but visibility in the right searches.

Do you do SEO internationally too?

Yes. We do SEO for international B2B brands as well, and we have improved visibility in Germany, the UK and North America, among others. We always account for the target market's language, search behavior and competitive landscape.

What does B2B SEO cost?

SEO typically costs 780–2,000 €/mo depending on the size and goals of the site, and on whether we run the work for you or coach your team. In B2B the work often centers on content and the technical base. You can find the detailed service models on the service models page.

How quickly does B2B SEO produce results?

The first changes usually show within a few months, and meaningful growth builds over 6–12 months. B2B's long sales cycle means that the growth in visibility and the deals that follow materialize at different paces. We give a realistic estimate in the discovery session.

How are B2B SEO results measured?

We track rankings using Google Search Console data and SEO tools, so we can report on search visibility, clicks and how rankings develop. For AI visibility we have separate tools. In B2B we connect these to tracking leads and how they progress in sales, and we report the development each month with numbers.

Does SEO help you show up in AI answers?

Yes, and AI visibility is part of the work from the start. These days we rarely do traditional SEO alone; we account for visibility in AI tools at the same time. B2B buyers increasingly compare suppliers with ChatGPT and other AI services, and the same technically sound and expert content that lifts you in Google improves your chances of being cited in AI answers too.