Analytics

B2C ·Reviewed 7/2026

Analytics that shows what drives sales and bookings

On the consumer side, the conversion is a purchase or a booking. E-commerce platforms and booking services, such as travel-industry systems, are familiar ground for us, and we make sure your sales and booking data holds up even in a post-cookie world.

Talk to a specialist →

Mediashake is an experienced analytics partner with an in-house analytics team. We have hundreds of analytics setups behind us, including for online stores and booking services. Our clients include SantaPark, Suojakalvotukku and Ruka.

Why this matters now

In consumer sales, advertising leans on the algorithms, and they learn from the data you feed them. When the value of purchases and bookings is measured correctly, the algorithms optimize for return rather than for clicks alone.

Cookie restrictions and browser blocking make a share of conversions disappear. Server-side tracking recovers the lost data, so the advertising signal stays complete.

Once the data is in order, you see which products, campaigns and audiences actually deliver, and you can move budget there.

What we do

We audit your current measurement

We find out whether purchases and bookings are measured correctly and whether the numbers match your ad channels and online store.

We build purchase data for the algorithms

We define purchases, bookings and their value and pass them to the ad platforms, so return optimization (ROAS) is based on the right data.

We recover the lost conversions

Server-side tracking and consent mode patch the gaps left by cookie restrictions, so advertising gets a complete signal again.

We make the data readable and support your decisions

Google Data Studio reports show sales and return at a glance, and we go through the numbers with you.

How it works

1
Audit

Current state, gaps and reliability.
2
Fixes

Measurement and privacy in order.
3
Reporting

Clear views to support your decisions.
4
Support

Going through the numbers together, regularly.

How we work

Why this works with us

An experienced specialist, always involved

Every account has an experienced senior specialist who owns the direction and the quality. We work as a team, and your contacts are the same people who do the work.

A systematic, tested process

We have a systematic way of working, built over years. The work moves predictably and doesn't start from scratch every time.

Transparent reporting

You always see what was done, why, and what came of it. We report progress in numbers, not adjectives.

Service models

How to put analytics to work

You can take analytics in hand either as part of an ongoing partnership or as a standalone project.

As part of an ongoing partnership

Setting up analytics is part of the onboarding work for our ongoing clients, and after that we update the measurement flexibly as needs change.

As a standalone project

You can also buy separate analytics and reporting projects, such as a measurement audit or building Google Data Studio reporting.

See our service models and pricing

Measurement and advertising go hand in hand: the right purchase data feeds the algorithms. See how we run paid search.

Frequently asked questions

Does the measurement work for booking services too, not just online stores?

Yes. We build the measurement so that bookings and their value are recorded the same way as online store purchases. Travel and service industry systems are familiar to us.

Why do conversions get lost, and how is it fixed?

Browser cookie restrictions and blocking make a share of conversions disappear. Server-side tracking records events through a more reliable route, so the data and the advertising signal stay complete.

What does getting analytics in order cost?

The price depends on the scope: a plain audit is a light project, a full measurement rebuild a bigger one. You'll find our service models and pricing on the service models page, and the discovery session gives you an exact estimate.