Mediashake

Analytics

B2B ·Reviewed 7/2026

Analytics that feeds the algorithms and measures leads

In B2B, conversion volumes are lower than on the consumer side, so measurement is worth building with care. We set up tracking so that the ad platforms get short-term optimization data and you can see the leads that come in. Once enough volume builds up, we also measure lead quality.

Talk to a specialist →

Mediashake is an experienced analytics partner with an in-house analytics team. We have hundreds of analytics setups behind us, including technically demanding ones. Our clients include Fredman Group, Palmia and Marioff.

Why this matters now

In B2B, conversion volumes are lower, so lead count alone is not enough to train the algorithms. We build measurement that also feeds the ad platforms intermediate conversions and visit quality, so the optimization gets enough fuel.

Once measurement is in order, you see where the quality leads come from, and as volume grows we can optimize directly for lead quality, not just quantity.

Cookie restrictions quietly take a share of your conversions. In B2B, where every lead is valuable, that means wasted budget and a distorted picture of what is working.

What we do

1

We audit your current measurement

We find out what is measured today, whether lead data flows to the ad platforms and which numbers you can trust.

2

We build measurement for the algorithms

We define your leads and the intermediate conversions that predict them, and pass them to the ad platforms through Google Analytics and Tag Manager, so the optimization gets signal even at lower volume.

3

We measure lead quality once volume allows

Once enough leads come in, we connect lead quality to the measurement, so budget goes to quality leads rather than the cheapest ones.

4

We support your decisions

We go through the numbers with you and tell you where to invest next.

A Mediashake specialist analyzing data

How it works

  1. 1

    Audit

    Current state, gaps and reliability.

  2. 2

    Fixes

    Measurement and privacy in order.

  3. 3

    Reporting

    Clear views to support your decisions.

  4. 4

    Support

    Going through the numbers together, regularly.

How we work

Why this works with us

An experienced specialist, always involved

Every account has an experienced senior specialist who owns the direction and the quality. We work as a team, and your contacts are the same people who do the work.

A systematic, tested process

We have a systematic way of working, built over years. The work moves predictably and doesn't start from scratch every time.

Transparent reporting

You always see what was done, why, and what came of it. We report progress in numbers, not adjectives.

Service models

How to put analytics to work

You can take analytics in hand either as part of an ongoing partnership or as a standalone project.

As part of an ongoing partnership

Setting up analytics is part of the onboarding work for our ongoing clients, and after that we update the measurement flexibly as needs change.

As a standalone project

You can also buy separate analytics and reporting projects, such as a measurement audit or building Google Data Studio reporting.

See our service models and pricing

Measurement and advertising go hand in hand: good data feeds the algorithms. See how we run paid search.

Read more →

Frequently asked questions

Is analytics worth the investment when volumes are lower?

Yes, especially then. At lower volume the algorithms need extra signal, so we also measure intermediate conversions and visit quality. That way optimization works even at lower volume.

How does lead data get to the ad platforms?

We define the conversions in Google Analytics and Tag Manager and pass them to the ad platforms, using server-side tracking where needed, so the signal is reliable.

What does getting analytics in order cost?

The price depends on the scope: a plain audit is a light project, a full measurement rebuild a bigger one. You'll find our service models and pricing on the service models page, and the discovery session gives you an exact estimate.