How much does YouTube advertising cost?

YouTube advertising is bought through Google Ads, and we run it as part of your wider Google advertising. The media cost is typically a few cents per view, and you can see the cost of the work on the service models page.

Does YouTube advertising need an expensive production?

Not necessarily. A video that works often comes from a light production, as long as the first few seconds hook the viewer and the message is clear. We produce the videos ourselves when needed.

How are YouTube advertising results measured?

Alongside direct conversions, we track growth in branded searches and viewing metrics. Video often works with a delay through search, so we measure the whole picture rather than just the last click.

Channel

·Reviewed 7/2026

YouTube advertising builds awareness you can measure

YouTube advertising is Google's video advertising, and in Finland it reaches almost every age group with far sharper targeting than television. We run YouTube advertising as part of your wider Google Ads work, so that awareness supports sales you can actually measure.

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Mediashake runs YouTube video advertising as part of the wider Google whole. We build the campaigns to reach the right audience and measure the video's impact from awareness all the way to conversions.

What YouTube advertising is and why it works

YouTube is one of Finland's most watched media, and its advertising is bought through Google Ads with the same targeting and data as search advertising. Video reaches people who aren't yet searching for your product.

At its best, YouTube works alongside search: video builds demand and awareness, and search captures it. You see the effect as growth in branded searches and direct conversions.

When YouTube advertising is worth it

You want to build awareness with a tightly targeted audience
You have a video, or the means to produce one
Search demand is limited and demand needs to be created

How Mediashake runs YouTube advertising

Part of the wider Google Ads whole

YouTube isn't a separate island: the same data, audiences and measurement as the rest of your Google advertising.

The first few seconds decide it

We plan the videos so the message lands before the skip button and works with the sound off too.

The impact is verified

We track how branded searches and conversions develop, so the return on your awareness spend shows up in the numbers.

A specialist planning the whole of a video advertising effort

FAQ

How much does YouTube advertising cost?: YouTube advertising is bought through Google Ads, and we run it as part of your wider Google advertising. The media cost is typically a few cents per view, and you can see the cost of the work on the service models page.
Does YouTube advertising need an expensive production?: Not necessarily. A video that works often comes from a light production, as long as the first few seconds hook the viewer and the message is clear. We produce the videos ourselves when needed.
How are YouTube advertising results measured?: Alongside direct conversions, we track growth in branded searches and viewing metrics. Video often works with a delay through search, so we measure the whole picture rather than just the last click.

YouTube advertising is part of our paid search expertise. See how we run the whole thing.

Let's look at what video could bring to your channel mix.

Book a discovery session →