Channel
·Reviewed 7/2026Pinterest advertising reaches the buyer at the planning stage
Pinterest advertising reaches people who are planning a purchase: interiors, a wedding, a renovation or a wardrobe. In Finland the channel is underrated, which often makes it inexpensive for advertisers. We run Pinterest advertising that turns inspiration into purchases.
Mediashake runs Pinterest advertising for consumer brands. Pinterest reaches users with buying intent as early as the planning stage, and we build the campaigns to bring measurable sales to your online store.
What Pinterest advertising is and why it works
Pinterest is a visual search engine where users look for ideas for an upcoming purchase. An ad doesn't interrupt; it answers what the user is already planning.
Because many advertisers skip Pinterest, competition is lighter and prices are more moderate than on Meta. For the right product it's an inexpensive channel for winning new customers.
When Pinterest advertising is worth it
- Your product relates to the home, style, food, weddings or hobbies
- The buying decision is planned and compared before the purchase
- Your online store wants inexpensive new-customer acquisition alongside Meta
How Mediashake runs Pinterest advertising
Search terms and interests
We target with both search terms and interests, because Pinterest is used like a search engine.
Visuals in the platform's style
We produce pins that look like inspiration and stand the test of time: on Pinterest, content lives for months.
Putting the catalog to work
We connect your online store's product catalog, so the products advertise themselves to a ready-to-buy audience.
FAQ
- What does running Pinterest advertising cost?
- With us, running Pinterest advertising starts at 780 euros a month. The first month is a little more, because it includes the setup and the build work. The media budget is paid directly to Pinterest.
- Who does Pinterest reach in Finland?
- The user base leans toward women with buying power, but it's growing across every group. What matters most is the mindset: people come to the platform to plan purchases, which makes the audience exceptionally ready to buy.
- How does Pinterest differ from Meta as an advertising channel?
- On Meta an ad interrupts browsing; on Pinterest it answers the user's own search. Pinterest content also lives longer, so the same material keeps producing for months.
Pinterest advertising is part of our paid social expertise. See how we run the whole thing.
Read more →