Channel

·Reviewed 7/2026

Pinterest advertising reaches the buyer at the planning stage

Pinterest advertising reaches people who are planning a purchase: interiors, a wedding, a renovation or a wardrobe. In Finland the channel is underrated, which often makes it inexpensive for advertisers. We run Pinterest advertising that turns inspiration into purchases.

Mediashake runs Pinterest advertising for consumer brands. Pinterest reaches users with buying intent as early as the planning stage, and we build the campaigns to bring measurable sales to your online store.

What Pinterest advertising is and why it works

Pinterest is a visual search engine where users look for ideas for an upcoming purchase. An ad doesn't interrupt; it answers what the user is already planning.

Because many advertisers skip Pinterest, competition is lighter and prices are more moderate than on Meta. For the right product it's an inexpensive channel for winning new customers.

When Pinterest advertising is worth it

  • Your product relates to the home, style, food, weddings or hobbies
  • The buying decision is planned and compared before the purchase
  • Your online store wants inexpensive new-customer acquisition alongside Meta

How Mediashake runs Pinterest advertising

Search terms and interests

We target with both search terms and interests, because Pinterest is used like a search engine.

Visuals in the platform's style

We produce pins that look like inspiration and stand the test of time: on Pinterest, content lives for months.

Putting the catalog to work

We connect your online store's product catalog, so the products advertise themselves to a ready-to-buy audience.

Two specialists thinking through ideas for visual advertising

FAQ

What does running Pinterest advertising cost?
With us, running Pinterest advertising starts at 780 euros a month. The first month is a little more, because it includes the setup and the build work. The media budget is paid directly to Pinterest.
Who does Pinterest reach in Finland?
The user base leans toward women with buying power, but it's growing across every group. What matters most is the mindset: people come to the platform to plan purchases, which makes the audience exceptionally ready to buy.
How does Pinterest differ from Meta as an advertising channel?
On Meta an ad interrupts browsing; on Pinterest it answers the user's own search. Pinterest content also lives longer, so the same material keeps producing for months.