Channel
·Reviewed 7/2026Meta advertising builds demand and sells
Meta advertising is Facebook and Instagram's advertising platform, reaching almost every consumer in Finland. We combine scroll-stopping creative with precise targeting so that the advertising shows up in sales, not just in reach.
Mediashake is an experienced Meta advertising (Facebook and Instagram) partner, and we run Meta advertising for dozens of online stores. We combine creative, targeting and measurement so the advertising brings in sales profitably, and we track results all the way to revenue and ROAS.
What Meta advertising is and why it works
Meta advertising covers the Facebook and Instagram feeds, Stories and Reels. Its strength is targeting and scale: the right message reaches the right audience even when no one is searching for your product yet.
Meta's algorithm optimizes efficiently when it gets reliable conversion data and enough creative to test. That's why results come down to the quality of your measurement and your creative.
When Meta advertising is worth it
- You want to build demand and reach customers before they are ready to buy
- An online store is looking for profitable new customer acquisition
- Your product or service benefits from being shown visually
How Mediashake manages Meta advertising
Audiences from your data
We build audiences from your customers, your site visitors and Meta's signals. The advertising reaches the people who matter.
Creative that stops the scroll
We design ads that stop the scroll and hold up to repetition. Creative is the single biggest factor in results on Meta.
Testing and scaling
We run creative and audiences against each other, cut the losers and scale the winners based on the data.
FAQ
- What does managing Meta advertising cost?
- Managing Meta advertising starts at 780 euros a month with us. The first month is a little more, because it includes the setup and the build work. The media budget is paid directly to Meta.
- Does Meta advertising work for B2B companies too?
- It works as a complementary channel: decision-makers browse Instagram too. To reach B2B decision-makers most precisely, though, LinkedIn is the place, and often the best combination is both, each in its own role.
- How often do ads need refreshing?
- Even good creative typically wears out within weeks, once the same audience sees it repeatedly. That's why effective Meta advertising needs a steady flow of new content, not one campaign a year.
- What did the iOS changes mean for Meta advertising?
- Browser-based measurement weakened, so without extra steps some conversions go unseen. The answer is the Conversions API and server-side tracking, which give the algorithm a reliable signal again.
Sisaryhtiö
Meta favors short video, and Reels needs a steady flow of new content. You get that through our sister company MAU Agency, all from one place: they specialize in short video and UGC.
Tutustu MAU AgencyynMeta advertising is part of our paid social expertise. See how we handle the whole picture.
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