Channel

·Reviewed 7/2026

LinkedIn advertising reaches decision-makers

LinkedIn advertising is the most precise channel for reaching B2B decision-makers: targeting works by job title, industry and company. We build LinkedIn campaigns that produce awareness and leads from the right audience, not just impressions.

Mediashake is a LinkedIn advertising agency for B2B companies, and LinkedIn lead generation is at the core of what we do. We reach the right decision-makers by job title, industry and company, and we measure advertising all the way to leads, not to impressions.

What LinkedIn advertising is and why it works in B2B

LinkedIn is the only channel where targeting is based on job role: you can reach, say, the finance directors of companies of a certain size. That makes it the most precise tool in B2B marketing, even though click prices are higher than on other channels.

The high price turns profitable once your offer and targeting are right: one good lead pays back many times its media cost.

When LinkedIn advertising is worth it

  • You sell to businesses and the buying decision sits with an identifiable role
  • Your average deal size can absorb a higher lead cost than other channels
  • You want to build awareness within exactly the right audience

How Mediashake manages LinkedIn advertising

Targeting by role

We build audiences from decision-maker roles, industries and company lists, and keep wasted impressions in check.

Offer first

What works on LinkedIn is content that gives the decision-maker a reason to respond: a guide, a comparison or a point of view, not just an ad promise.

Lead quality as the metric

We optimize by lead cost and quality, and report results in numbers that sales will sign off on.

Two specialists planning LinkedIn advertising together

FAQ

What does managing LinkedIn advertising cost?
Managing LinkedIn advertising starts at 780 euros a month with us. The first month is a little more, because it includes the setup and the build work. The media budget is paid directly to LinkedIn.
Why are LinkedIn's click prices so high?
Because the targeting is the most precise on the market and the competition for decision-makers' attention is fierce. Built the right way, a high click price doesn't matter: what counts is the cost and quality of the lead, not the cost of the click.
Is LinkedIn advertising also suited to recruitment?
It fits well: the same role-based targeting works for reaching talent. Employer brand campaigns and open roles are a natural fit on LinkedIn.
Can LinkedIn advertising be done with coaching or training?
It can. If your team runs it themselves, our senior specialist coaches the direction, the targeting and the content on a regular rhythm. We also train teams to run LinkedIn advertising themselves. See the service models and pricing on the service models page.