Channel

·Reviewed 7/2026

Google Ads reaches customers at the moment they buy

Google Ads is Google's advertising platform, where you show up in search results, on YouTube, in Shopping and across Google's networks at the exact moment your customer is looking for a solution. We're a Google Ads agency that builds and optimizes accounts so that every euro can be accounted for.

Mediashake is an experienced Google Ads partner. We build and optimize accounts ourselves, steer the budget toward profitable searches and measure results all the way to sales. Managing a Google Ads account starts at 780 euros a month with us.

What Google Ads is and why it works

Google Ads is the only channel where the customer first tells you what they want through their search term, and the ad answers it. That makes it the most profitable way for most businesses to buy visibility.

Beyond search advertising, the platform covers Shopping ads for online stores, YouTube video advertising and Performance Max campaigns, which bring all of Google's surfaces together into a single campaign.

When Google Ads is worth it

  • There is existing search demand for your product or service
  • You want measurable sales or leads quickly and under control
  • Your online store has a product catalog that Shopping and Performance Max can put to work

How Mediashake manages Google Ads accounts

Structure built around your business

Campaign structure, keywords and ads are built around your business, not from a template.

Optimized for return

We steer the budget toward searches and product groups that bring in sales or quality leads, and cut the wasted clicks.

Reporting with real numbers

Each month you see what was done, what it cost and what it produced. The measurement rests on reliable analytics.

A specialist reviewing the direction of a search campaign in a client meeting

FAQ

What does managing Google Ads cost?
Managing a Google Ads account starts at 780 euros a month with us. The first month is a little more, because it includes the setup and building the campaign structure. The media budget is always paid directly to Google.
How much media budget does Google Ads need?
The budget depends on your industry and the competition. We start at a level where the return can be verified, then scale up once the numbers show it pays off. In the discovery session we give you an estimate for your specific situation.
How quickly does Google Ads produce results?
Campaigns bring in traffic as soon as they launch. Optimizing for profitability typically takes a few weeks, as data builds up and the structure is refined.
What is Performance Max and is it worth it?
Performance Max is a Google campaign type that brings search, Shopping, YouTube and the networks together into one. It works well when it's fed reliable conversion data. Without proper measurement, it optimizes for the wrong thing.
Can we outsource Google Ads completely?
Yes. Outsourcing Google Ads to us means an experienced specialist handles planning, account builds, optimization and reporting. The account stays in your ownership, and every month you see what was done and what it produced.
Can you audit our current Google Ads account?
We can. A Google Ads account audit goes through your structure, keywords, conversion tracking and budget allocation, and shows where money is leaking. It also works when you want an outside view of your current partner's work.