Mediashake

Channel

·Reviewed 7/2026

ChatGPT is a new search channel

ChatGPT is the world's most used AI assistant, and people increasingly ask it for buying recommendations too. As a channel it means showing up in ChatGPT's answers and sources when your customer asks it for a recommendation. We measure and develop that visibility.

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Mediashake was among the first in Finland to work on AI visibility (GEO). We measure how your company shows up in the answers of ChatGPT, Gemini and Copilot, and we make your content the kind that language models cite. We have our own tools and processes for tracking AI visibility.

Why ChatGPT is a channel

The buying journey increasingly starts with a conversation rather than a search box. When a customer asks ChatGPT for a recommendation, the answer names a handful of companies and the rest are left out of the conversation.

ChatGPT pulls up-to-date information from the web and cites its sources. You can influence visibility with the same logic as in search engines, but language models weigh different things: direct answers, clear structure and sources that are referenced elsewhere.

When ChatGPT visibility is worth it

  • Your customers make buying decisions by comparing and asking for recommendations
  • You want to be present in a new channel ahead of your competitors
  • Your content already answers questions and you want it to be a source for AI too

How Mediashake develops ChatGPT visibility

We measure the visibility

We regularly ask ChatGPT the questions that matter to you and track whether you're mentioned and which sources the answers draw on.

We analyze the sources

We find out which sources ChatGPT cites in your field. That tells us where to aim the content work.

We make content citable

We shape the content to answer questions directly and structure it so that language models pick it up as a source.

Content being shaped so that AI finds and cites it

FAQ

Can you advertise on ChatGPT?
ChatGPT started testing ads in early 2026, and they're already shown on free usage tiers in the United States and the United Kingdom, among others. In Finland and elsewhere in the EU, ads can't be bought yet. Until then, visibility in Finland is earned with content: ChatGPT surfaces in its answers and sources the sites that answer questions best. That's the work we're already doing today.
How does ChatGPT choose which companies it recommends?
The answers are based on what the model has learned and on web search. Weight goes to content that answers the question directly, is clearly structured and is referenced in other trustworthy sources.
How is ChatGPT visibility measured?
Visibility is measured by regularly asking the same questions that matter to the business and tracking the mentions and sources. The result is a visibility score you follow month by month.
Does the same apply to other AI, such as Gemini and Copilot?
It does. The same content work improves visibility across all the key AI services, because they value the same things: direct answers, clear structure and trustworthy sources.

ChatGPT visibility is part of our AI search expertise. See how the whole thing works.

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Let's see whether your company shows up in ChatGPT's answers.

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