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Tekoälymarkkinointi: erotutko vai kuulostatko samalta?
Aiotteko erottautua sillä, että olette "AI-powered"?
Niin moni muukin tuntuu miettivän.
Meilläkin pohdittiin juuri tällä viikolla, pitäisikö tekoälyä nostaa vahvemmin oman viestinnän kärkeen.
Eilen meiliin tipahtanut Wynterin analyysi 323 B2B-kategoriajohtajan verkkosivuista pisti silmään:
🔸 58 % käyttää etusivullaan ilmaisua "AI-powered".
🔸 32 % käyttää sanaa "agentic". Lokakuussa 2024 osuus oli 1 %.
🔸 Vain 6 % ei mainitse tekoälyä lainkaan etusivullaan.
Ainakin markkinointitoimistokentässä tunnistan tarpeen kertoa, että mukana ollaan. Hiljaa oleminen voi tuntua siltä, että muut menevät ohi. Tekoälyn käytössä on varmasti isoja eroja, mutta viestinnässä alamme kaikki kuulostaa aika samoilta.
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