Mediashake

Channel

·Reviewed 9/2026

ChatGPT is a new search channel

ChatGPT is the world's most used AI assistant, and people increasingly ask it for buying recommendations too. As a channel it works two ways: you can earn visibility in ChatGPT's answers and sources, and since September 2026 you can also buy it with ads. We do both: we measure and grow organic visibility, and we launch ChatGPT ad campaigns.

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Mediashake was among the first in Finland to work on AI visibility (GEO). We measure how your company shows up in the answers of ChatGPT, Gemini and Copilot, and we make your content the kind that language models cite. We went through ChatGPT's ad manager as soon as it opened in Finland, so we can help you launch advertising too.

Why ChatGPT is a channel

The buying journey increasingly starts with a conversation rather than a search box. When a customer asks ChatGPT for a recommendation, the answer names a handful of companies and the rest are left out of the conversation.

ChatGPT pulls up-to-date information from the web and cites its sources. You can influence visibility with the same logic as in search engines, but language models weigh different things: direct answers, clear structure and sources that are referenced elsewhere.

In September 2026, ChatGPT also opened up as an advertising channel in Finland. Ads appear below the answers for users on the free Free and low-cost Go tiers, and targeting is based on the context of the conversation rather than keywords or cookies. The ad manager is structured like Google Ads and Meta, so an experienced advertiser can set up a campaign quickly.

When ChatGPT visibility is worth it

  • Your customers make buying decisions by comparing and asking for recommendations
  • You want to be present in a new channel ahead of your competitors, organically or with ads
  • Your content already answers questions and you want it to be a source for AI too
  • You want to reach purchase-intent conversations with ads before competition drives up prices

How Mediashake helps on ChatGPT

We measure the visibility

We regularly ask ChatGPT the questions that matter to you and track whether you're mentioned and which sources the answers draw on.

We analyze the sources

We find out which sources ChatGPT cites in your field. That tells us where to aim the content work.

We make content citable

We shape the content to answer questions directly and structure it so that language models pick it up as a source.

We launch ChatGPT advertising

We build the campaign structure, context hints and conversion tracking in the new ad manager, and learn from the data what works on the platform.

Content being shaped so that AI finds and cites it

FAQ

Can you advertise on ChatGPT?
Yes. ChatGPT advertising opened in Finland on September 1, 2026, and campaigns can be bought self-serve through OpenAI's ad manager. Ads appear below the answers for users on the free Free and low-cost Go tiers, targeting is based on the context of the conversation, and the minimum daily budget is 15 euros per day per campaign. The pricing models are CPM, CPC and conversion-optimized oCPC.
Should you start with ads or organic visibility?
They support each other. Ads get you visible right away and quickly teach you which message works. That said, ads appear clearly labeled alongside the conversation, not inside the answer itself, so people likely place more trust in the brands and recommendations mentioned directly in the answers. Organic visibility builds more slowly, but it doesn't charge per click and it also reaches users on the pricier subscription tiers, who never see ads. For most companies the smart start is to measure your current visibility and test ads with a small budget alongside it.
How does ChatGPT choose which companies it recommends?
The answers are based on what the model has learned and on web search. Weight goes to content that answers the question directly, is clearly structured and is referenced in other trustworthy sources. Ads don't influence the content of the answers; they're shown separately labeled below the answer.
How is ChatGPT visibility measured?
Visibility is measured by regularly asking the same questions that matter to the business and tracking the mentions and sources. The result is a visibility score you follow month by month. On the advertising side, measurement runs on the ad manager's conversion tracking and UTM parameters in your own analytics.
Does the same apply to other AI, such as Gemini and Copilot?
It does. The same content work improves visibility across all the key AI services, because they value the same things: direct answers, clear structure and trustworthy sources. Advertising, on the other hand, is a ChatGPT-only channel for now.

ChatGPT visibility is part of our AI search expertise. See how the whole thing works.

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Let's see how your company shows up on ChatGPT and whether advertising there makes sense.

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