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YouTube-markkinointi: lyhytvideot vs. pitkät videot
Kävin Googlella kuulemassa YouTuben trendeistä.
Yksi havainto jäi erityisesti mieleen: YouTubessa trendaa kaksi täysin vastakkaista formaattia:
📱 lyhytvideot (YouTube Shorts)
📺 pitkät videot, joita katsotaan jo laajasti televisioruudulta.
Sisällöntuotannon näkökulmasta nämä vaativat aivan eri lähestymistavan.
Toinen rakentuu nopean huomion kaappaamiselle, toinen taas syvälle sitouttamiselle ja tarinankerronnalle.
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