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Tekoäly B2B-ostoprosessissa – oletko jo mukana?
42 % B2B-päättäjistä kertoo käyttäneensä tekoälyä etsiessään uutta ratkaisua osana ostoprosessia.
Mielenkiintoinen tutkimus 100 B2B-päättäjän vastauksista (Omniscient x Wynter). Perinteinen hakukone on yhä kärjessä, mutta ero kapenee nopeasti. Tekoälyn rooli korostui erityisesti ostoprosessin alkuvaiheessa. Hakutapoja käytetään myös ristiin, eli kyse ei ole joko–tai-asetelmasta. Tämä on yksi syy miksi Google-hakujen kokonaismäärä ei laske.
Käytätkö sinä tekoälyä osana vaihtoehtojen kartoittamista?
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