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Kohderyhmä ensin: siksi kaikki ei voi olla kaikille
Miia Nykänen Senior Digital Ads Designer
Jos kaikki on kohderyhmää, kukaan ei ole kohderyhmää 😵💫 Moni markkinoija käyttää paljon aikaa siihen, mitä viestissä sanotaan. Harvemmin pysähdytään miettimään, kenelle sitä oikeasti muotoillaan.
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